Since the arrival of the pandemic, most companies that provide food have ended up bankrupt due to lack of customers, caused by isolation. The few companies that managed to overcome these events did so by changing their trends, adapting to the changes that occurred and acting to solve the problems.
In this review you will learn about the best trends 2024 in restaurants with a much more optimistic vision focused on technological advances. Situations changed a lot in 2020, 2021 and 2022, so better strategies have been used to improve quality and sales, and find out what they are.
The rapid adaptation of restaurants to new technologies
This was undoubtedly the key point for restaurants to remain standing in the face of the pandemic and the blockades that have occurred. Since the good use of technology has brought with it an enormous number of benefits for those who knew how to take advantage of it.
Among the most popular trends for restaurants we can find the following:
Use of applications and web pages for sale in restaurants
With Android and iOS technology found in every mobile device in existence today, it’s very easy to reach a large audience with apps. Something that many restaurants plan to use as a trend for this 2023 and the years to come.
The expense of creating an application or a web page is not really that expensive, if we take into account the amount of sales it will provide. This is why we are increasingly able to see more and better applications where we can buy dishes from our favorite restaurants.
This also facilitates payments, so that there is a huge variety when paying for what we are going to acquire. Even some restaurants use applications or web pages where payments are accepted through cryptocurrencies, PayPal and other digital payment methods.
Digital marketing has favored food sellers
Advertising has never been so simple, with just a little experience, anyone could promote their restaurant and win many customers in an instant. All of this can be done by using the multiple social networks that are currently on top.
Many of these networks allow you to create groups and obtain followers who will receive each publication that the administrator makes. Currently when entering any of these social networks we can find all kinds of famous restaurants offering their services and dishes from the web. Take a look at our post about social media management for restaurants.
Improving home systems
One thing that certainly helped keep business afloat was shipments, mainly because of the lockdown issue. At first, no person had in mind to go to a restaurant to taste a meal, taking into account the danger of contagion that existed.
This is why restaurants decided to adapt and start leaning even more on the delivery system. In this way there was no need to go out to eat, you would only have to go to the official page, pay for the order and wait for it to arrive.
Ghost kitchens
This is a trend that is being used more and more, it is a restaurant that only has space for the kitchen. So all the food they offer must be consumed and shipped directly to the customer’s home.
Believe it or not, this trend saves a lot of money on space, materials, staff, and customer service. These restaurants invest to get the best website ever, with a perfectly functional app to catch many more customers.
Healthier recipes and simplified menus
Due to the health problems caused by the pandemic, most people are looking to eat much healthier. This has caused restaurants to change their menus, offering foods designed to improve mood, avoiding fats and foods with gluten.
This trend has certainly been on the rise since 2023 arrived, providing high protein and vegetable dishes. Salads, seafood, sushi, lean meats, and other healthy foods have become the favorite foods of most people.
Trends that point to restaurants that think about the environment
Now that there is this change in mentality, trends that support the environment are beginning to be seen much more. Large companies begin to use environmentally friendly systems, using less water and fossil fuels.
Large restaurants have also adopted this trend, biodegradable packaging is often used instead of plastic, for example. Some have even switched from using gas stoves to electric induction ones, lessening the amount of environmental damage they were doing.
Trends are important, you should always aim to improve and look for a solution to solve any type of problem. Aiming at technology will always be a good option, mainly because it allows you to reach many more people around the world without much effort.
Now that we have presented you the trends in restaurants in 2023, what are you waiting for to implement it in yours? Improve your service with these simple ideas.
Many of these networks allow you to create groups and obtain followers who will receive each publication that the administrator makes. Currently when entering any of these social networks we can find all kinds of famous restaurants offering their services and dishes from the web.
